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Project manager, consultant and journalist with extensive media experience

Will Jackson

Will Jackson is a project manager with over 25 years experience, focussed on the audio and radio sector.

Will is Managing Director of AudioUK, the trade body for UK audio-led production companies working across radio, podcasts and audiobooks. This includes work on the Audiotrain training programme and the annual Audio Production Awards. Will has also worked on the creation and management of the Government's £3m Audio Content Fund, and the Audio and Radio Emergency Fund to help freelancers in hardship resulting from the pandemic.

Will's company, Soundhound Media, manages multiple projects and consultancy including as an Industry Expert for Screenskills and the University of West London. Will managed the conference at the International Radio Festival 2018 in Malta. Other roles have included Account Manager, Digital Platforms for transmission provider Arqiva and Campaigns and Communications Manager for the award-winning Prison Radio Association.

As a respected industry journalist, he has covered events and conferences for Radio Today Live and the international edition of the audio technology magazine Radio World. His recent articles are available here.

Prior to this, Will managed the Highways Agency’s digital radio station Traffic Radio for Global Traffic Network; and was Senior Radio Executive in the Content and Standards Team at media regulator Ofcom, including licence awards and project managing the ‘Future of Radio’ project.

Will regularly judges industry honours, including the New York Radio Awards, the Radio Academy's ARIAs and Student Radio Awards.

Will has been awarded life membership of the Student Radio Association 
for his continuing support of student radio, including working with the Association of Student Radio Alumni (ASRA).

Will is based in Chelmsford, Essex - the birthplace of radio!

Content Strategy  Writing 
 Radio Licensing

Creative Initiatives

The Audio Content Fund

The Audio Content Fund is a scheme to provide funding for the creation of original radio production in the UK. The fund is part of a pilot Contestable Fund, financed by the UK Government, to support the provision and plurality of public service content.

The Fund is responsible for distributing a grant of up to £3 million which will be used by independent production companies to produce distinctive, public service radio content for broadcast on commercial and community radio. The fund aims to support programming that is traditionally more difficult to support on a commercial basis (such as documentaries, comedy, drama, events).

Clients &


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